So in your marketing efforts, you will write emails and send them to plenty and plenty of users. You should keep in mind that the number of emails you send doesn’t matter as much as the number of emails that actually reach the user’s inbox does. Not even close. The important thing is not the number of emails you send, after all, your emails can be categorized as spam and we want to learn how to avoid the spam folder.
You should always consider the fact that your emails are useless if they don’t actually get delivered to your target audience to read them.
In this article, I will state some of the many tips and tricks that can help you improve e-mail deliverability rates and make you experienced in how to increase email deliverability and avoid the spam tab or Gmail promotions tab. As usual, we will keep our tips precise, concise, and straight to the point so that you don’t get lost in many words without taking any advantage of our article. I also want you to know that you can contact me if you have any question or inquiry.
- Use AWeber
In my opinion, AWeber is the best autoresponder out there as it has one of the highest deliverability rates. I have seen how effective AWeber can be as almost all the marketing emails that reach my Gmail inbox are sent from AWeber. I can guarantee you that if you use AWeber the right way and with good email content, you will get very satisfactory results and grow your online business and email list.
- Engaging Emails
When you write your emails, try to engage and initiate interaction between you and your audience. You can do this by asking them about their remarks and points of view. It can be very fruitful to establish a strong relationship with your audience where you don’t just sell them but interact with them.
For example, at the end of your email, you can write “Is there anything that you need help with? Click on the reply button and let me know.
- Use Links the Right Way
The links that you will include in your email are very important and there are some link practices that you should be familiar with. First of all, you shouldn’t include more than 2 links in the same email. When it comes to the links themselves, you need to make sure that they lead to what you say they will lead to because if you trick users to visiting pages they don’t want to visit, it will make them trust you less and maybe report you. You should also think about the device your audience is going to open the links with, make sure to include links that lead to responsive websites that will easily be viewed on any device.
- The Right Address to Send your Mails From
Using Gmail for your marketing emails isn’t the right option. Instead, it’s way better to use a subdomain (e.g. email@example.com) to send this kind of emails. You want to create a subdomain exclusively for email marketing goals in order to get your brand name viewed more and establish user’s trust in it.
- You Can Change your Email for Better Results
If you use the firstname.lastname@example.org example that we suggested for your email marketing efforts without getting the results that you want, you can switch the email address you use to another email in the same domain (e.g. email@example.com). Remember that it will take some experimenting until you figure out the complete formula that will get you where you want to get in email marketing.
- Build a Solid Relationship with your Subscribers
As we mentioned in the 2nd point of this article, you want to establish a human solid relationship with your subscribers. This very simple point can make all the difference and make you many steps ahead of all the marketers that know nothing but to sell. Of course, you want to sell too but keep in mind that your target audience get all kinds of selling from so many different marketers every day and it can get pretty boring.
What you want to do here is to work on establishing trust between you and your subscribers. You can do that by making them feel that your first and most important goal is to contribute to them with valuable content. In this context, there are many practices that you can think of. Only send them emails when you have something really valuable and don’t waste their time. Be trustworthy and helpful and remind your subscribers that they can count on you if they find any difficulty with anything. Be their friend and they will come to you and open your emails. Even more than that, they will wait for your emails and as they open more and more emails, it will indicate to Google’s algorithms that your emails are highly valuable to users.
- Your Email’s Format
When it comes to the way you write your email, make sure that it’s written in a way that will attract readers. Keep it short because nobody likes to spend a long time reading emails. On your subject line, don’t include symbol like #$%@* and try to avoid including images in your emails. In the body, do your best to make readers realize that your email is going to be beneficial for them as soon as they read the first line. Be more personal and less robotic, share the passion you have for what you’re promoting with your target audience, if they can feel how passionate you are then they will be more engaged.
- Remove Inactive Subscribers
It’s highly important that you remove the inactive subscribers on your list. Those who haven’t opened any of the last 20 emails you sent shouldn’t belong to your list. You should know that once Google/Yahoo see that there are many users who don’t open your emails on regular basis, they will mark you as spam so always make sure that your list is only including subscribers that actually open your emails.
- Your Subject Line
Sometimes the reason for low open rates is - the subject line. Make sure to use subject lines that are benefit-driven to your subscriber and subject lines that will make them curious about your email.
I hope my 9 tips will help you achieve the goals you want to achieve in your email marketing efforts and always remember that you can ask me anything anytime you want.
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